Origin Story
We created Origin to help our generation see life through a glass of wine.
Wine connects people, but we rarely connected with the brands making the wine. While there’s plenty of great wine, the industry is dominated by obscurity and outdated experiences. Origin is a place to discover authenticity, stories, and an understated, yet elevated lifestyle. It’s for those who care about what goes into each bottle, but care much more about a table surrounded by good company.
A celebration from coast to coast
From two friends on opposite coasts, our hope is to share Origin with friends and welcomed strangers in celebration of life well-lived from California to New York. Origin is made in partnership with acclaimed producers, historic vineyards, and contemporary artists and designers. And our commitment is to bring you an experience that is much more than just great wine.
Bottling up something special
Wines
Classic Varietals
High Quality
Hand Cultivated
Locations
Historic Sites
Sustainably Farmed
Unique Stories
Process
No Additives
Premium Barrels
Handmade
Experience
Behind the Scenes
Art + Design
Food + Music
A brand made by hand
Real-life humans did all this for you – hand cultivated fruit, hand drawn logos, original artwork for every new label, and every bottle numbered – you guessed it – by hand.
Meet the squad
John Hurley
West Coast proprietor creating the brand and team from San-Francisco. John spent his free time on the backroads of California wine country meeting the makers and filling apartments with food and friends. Discovering experiences and products that celebrate life well-lived.
Jason Rasmussen
East Coast proprietor leading the business and winemaking process from New York City. Jason made his first wine in his Manhattan apartment with sites on something bigger. Bottling up his energy and affection and sharing it with everyone he meets.
RF Alvarez
Austin-based visual artist responsible for the art that grounds Origin between antiquity and contemporary.
Melia Tandiono
Brooklyn-based designer bringing energy and personality to Origin’s brand identity, art direction and overall aesthetic.
John Benedetti
Our spirited winemaker with over a dozen 90+ point wines whose process is simple: pick a great vineyard and stay out of its way.
Prudy Foxx
The legend known as the “vine whisperer” of the Santa Cruz Mountains and top California viticulturist.